Platform
Recruit co-hosts, build an audience that compounds, run a flawless check-in, and attribute every attendee to pipeline. One collaborative platform instead of five tools and a spreadsheet.
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The platform
Everything Freshmint does serves one of three jobs. Get these three right and the event mostly runs itself.
Collaboration
Co-hosts aligned in minutes. Shared planning, a branded prospectus, package tiers and budget tracking in one place, instead of spread across email, text and Slack.
Audience
A living CRM of the people worth inviting. Smart-tagged contacts carrying full event history, organised once and used for every event after.
Attribution
Automatic attribution built into every invite. Know exactly who drove pipeline, with no UTMs and no quarter-end debate about who brought whom.
And the loop
Nothing resets between events. Each event adds to the record, so the next room is easier to fill and easier to prove.
How the work goes
Every event moves through the same four steps. Here is what each one actually looks like inside Freshmint.
Step 01
Signing a co-host normally takes a quarter of relationship work that lives in one person's inbox. Freshmint turns it into something you can send. One branded prospectus shows the event, the host lineup a partner would be joining, the package tiers, and the budget expected of them.
Branded prospectus with the full host lineup and package tiers
Per-co-host budget, visible to every partner
Co-host spots remaining, so partners see what is left
Confirmed partners become permissioned users of the event
A shared budget that stays true for everyone as the event changes

Step 02
Most events open on an empty sheet. Freshmint opens on the room you already built. Contacts pool from every co-host's Audience CRM, each carrying smart tags and full event history, so you invite by tag rather than by memory.
Smart-tagged contacts carrying history across every past event
Pooled targeting across every co-host, built together in real time
Filter by tag to curate the room on purpose
Leave out chronic no-shows and anyone a partner would rather not invite
Organised once, then reused for every event that follows

Step 03
The night itself is where most tools stop. Branded registration and landing pages put hosts first, reminders go out on schedule before the doors open, and attendees check themselves in from a phone.
Branded registration and event landing pages
Scheduled reminders, targeted by attendee status
Attendee self check-in from any phone
Registration question summaries, ready before you walk in
No badge table, no staffed door, no queue in the lobby

Step 04
When your CRO asks what the dinner returned, the report already has the answer. Every RSVP locks to the host or co-host who drove it, automatically. Then every contact syncs back into your Audience CRM, so the next event starts further ahead.
Every RSVP attributed to the host or co-host who drove it
No UTMs, no manual tagging, no quarter-end debate
Added by and attributed to tracked as separate facts
Board-ready reporting on who came and who brought them
Attendees sync back into the Audience CRM for the next event

Outcomes
Every part of Freshmint is engineered to move one of four numbers. Here is the mechanism behind each one.
Time reclaimed
Prospectus, co-host portal, Audience CRM, check-in and attribution in one system. Work that used to spread across five tools and endless threads happens in one place.
Higher show rates
Pull invitees from a CRM that remembers every past attendee, leave out the chronic no-shows, and let scheduled reminders do the rest. You curate the room instead of hoping.
Attribution clarity
Every RSVP locks to the host or co-host who drove it. When finance asks what the event returned, the report already has the answer.
Partner velocity
Send a branded prospectus, align budget and roles in a shared portal, and give every partner their own attributed spots. Recruiting co-hosts becomes a repeatable workflow.
Freshmint is the collaborative B2B event platform. Recruit co-hosts, build an audience that compounds, and attribute every registration to whoever drove it.
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